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OpenCalais: Serving up context on the fly

Why sharing your content is a smart business move You may have heard about the threat by online publishers to cordon off their sites’ content and put a No Trespassing sign on their lawns to ward off...

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Web 3.0 demystified: An explanation in pictures

Socialmedia.biz contributor Deltina Hay now has a featured column on Technorati called You’ll Be Back: Search Optimization & Survival. The column focuses on search optimization as it applies to the...

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The Semantic Web: An explanation in plain English

An example of Google Rich Snippets. The Semantic Web is a big step toward Web 3.0, where the ultimate goal is to make Web content more machine-friendly and thus, in turn, more useful to humans. Most...

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The benefits of structuring your data using microformats

Google’s Rich Snippet Testing Tool Last week we discussed how the Semantic Web relies upon markup languages that tag Web content, making it easier for machines to interpret. This can be accomplished...

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Top 10 Predictions on What’s Coming Up Next in Social Media

At the beginning of the month I was asked to speak on a panel that discussed social media, social networks and “what’s coming up next.” In research for this discussion, I came up with a few insights...

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A visual guide to rich snippets [Infographic]

Rich snippets: Concert dates in Google. This is the first of a two-part series. Also see: • Why Google Authorship matters to your business Guest post by Selena Narayanasamy Director of Strategy...

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